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Packaging Design & Brand Storytelling
Rolled to raise the bar, and your standards.
The Why
Luxury has been left at the bathroom door. While nearly every category of consumer goods has been elevated, toilet paper remains utilitarian—focused on function, never feeling. This project asks a simple question: why shouldn’t something used every day also feel exceptional? The Silk Standard exists to close that gap between necessity and experience.
The Idea
To “raise the roll.” To reposition toilet paper from an invisible staple into a status-driven, sensory object. Infused with silk fibers and wrapped in a restrained, premium identity, the brand introduces indulgence where it’s least expected—turning absence of thought into intentional design.
The How
Through a visual and verbal system built on restraint, softness, and quiet luxury. A refined identity system, elevated packaging, and tactile material choices communicate exclusivity without excess. Typography, tone, and texture work together to create a world where even the smallest detail feels designed—transforming a forgotten product into the experience.
+ Packaging Design
+ Art Direction
+ Audience Research
+ Copywriting
+ Brand Strategy
+ Creative Strategy
+ Advertising