A streaming party where everyone's invited. For you, you, and yes, you too.

At a Glance

Scope

Streaming was supposed to make watching TV easier. Instead, the experience often assumes you already know what you're doing. Endless rows. Tiny buttons. Too many choices. Too much figuring it out. And the people who struggle with streaming aren't all the same. Maybe you're the person who spends 20 minutes deciding what to watch. Maybe you're handing the remote to your grandmother. Maybe you know exactly what you want and just want to get there. What if the platform adapted to the viewer, instead of asking the viewer to adapt to it? That became Allyoo.

+ User Interface
+ User Experience
+ Wireframing
+ Design
+ Art Direction
+ Creative Strategy
+ Copywriting
+ Audience Research
+ Marketing

The Insight

People don't watch TV the same way. So why should they have to use it the same way? The more I researched streaming behaviors and accessibility, the more I saw that the problem wasn't simply navigation. It was confidence.

For some viewers, streaming feels effortless. For others, even getting to the right movie can feel like work. I wanted to design an experience that didn't make anyone feel behind. One that could learn from what you watch, what you skip, what you rewatch, and how you navigate. Then, use that information to make the experience feel increasingly natural.

Instead of teaching you how to use Allyoo, Allyoo learns how you use it.

An Idea You Can Interact With

Allyoo wasn't designed as a collection of screens. I wanted to see if the idea could actually work as a streaming experience.

I built the platform from the ground up in Figma, moving from early wireframes and user flows into a fully interactive prototype. Every decision, from navigation and content hierarchy to personalization and accessibility, was designed around the idea that the platform should adapt to the person using it. I began by mapping out how different types of viewers might move through Allyoo.

From there, I translated those behaviors into wireframes, testing the structure before introducing the visual system. I designed the interface and built the interactions directly in Figma, creating a clickable prototype that allows you to experience Allyoo as a working platform.

Click through and see how Allyoo figures you out.