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Kathryn Sedlak
kathrynsedlak@gmail.com
201.419.9262

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Root
Plant-Based Beauty

Packaging Design 

At our root, it’s nothing but the best.



Overview

MoreScopeRoot is a plant-based beauty brand that begins beneath the surface. Every product is grown from vegetables and botanicals known for their natural hydration and nourishment, creating makeup that feels as alive as it looks—simple, clean, and intentionally cultivated. Nothing forced, nothing artificial, only what is cultivated over time. This formula works with your skin, restoring it to its natural state. At your root is beauty.
The Why

Beauty has become over-processed and disconnected from its origins. Root was created to bring it back to something honest—where ingredients are grown, not manufactured, and where care starts at the source.

The Idea

Makeup that grows from the earth. Root turns vegetables and botanicals into vibrant, wearable color—redefining beauty as something that’s nurtured, not engineered.

The How

Through a fully plant-based formulation approach using organic, sustainably sourced ingredients like beet-based pigments and botanical oils. Every product is designed to feel fresh, natural, and connected to the earth—supported by recyclable packaging and a calm, grounded visual identity.

 + Packaging Design
+ Art Direction
+ Audience Research
+ Copywriting
+ Brand Strategy
+ Creative Strategy
+ Illustration




See more of the good stuff



Name
ProjectType
The Silk StandardPremium Bath TissuePackaging Design
AllyooAdaptable TV Streaming PlatformWeb Design
The TurnoutRoadside Rest Hub for TruckersBranding/Spatial Design
TottiesTea for ToddlersPackaging Design
DaddioParenting App for DadsUX/UI App Design
Mooon MilkEvening MilkPackaging Design
PaceCompanion Navigation AppUX/UI App Design
Crown & CombBeard & Mustache CompetitionEvent Branding & Publication
RootPlant-Based BeautyPackaging Design


A thoughtful designer 
with a lotta personality.



© Kathryn Sedlak 2026
Last Updated 2026