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Kathryn Sedlak
kathrynsedlak@gmail.com
201.419.9262
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Crown & Comb
Mustache & Beard Competition

Branding & Publication

Every whisker tells a story, 
& every beard earns its crown.



Overview

MoreScopeCrown & Comb is the grand competition celebrating distinguished whiskers and fine grooming. Balancing tradition with creativity, the event honors craftsmanship, dedication, and personal style. From historically styled mustaches to bold, imaginative beards, every competitor’s facial hair tells a story, bringing artistry and flair together in one unforgettable experience.

The Why
Totties was created in response to the overwhelming nature of modern parenting solutions. For parents navigating sleep issues, tummy discomfort, or everyday unease, there is a need for remedies that feel safe, natural, and intuitive. The goal is to replace stress and uncertainty with trust, offering support that feels as gentle as it is effective.

The Idea
Totties is a collection of natural, caffeine-free remedies designed specifically for toddlers. Rooted in time-honored traditions and simplified for modern use, each product focuses on soothing rather than solving, working with the body, not against it. The brand transforms everyday care into a calming ritual, centered around both the child and the parent.

The How
 + Packaging Design
+ Art Direction
+ Audience Research
+ Copywriting
+ Brand Strategy
+ Creative Strategy
+ Advertising
+ Illustration





See more of the good stuff



Name
ProjectType
The Silk StandardPremium Bath TissuePackaging Design
AllyooAdaptable TV Streaming PlatformWeb Design
The TurnoutRoadside Rest Hub for TruckersBranding/Spatial Design
TottiesTea for ToddlersPackaging Design
DaddioParenting App for DadsUX/UI App Design
Mooon MilkEvening MilkPackaging Design
PaceCompanion Navigation AppUX/UI App Design
Crown & CombBeard & Mustache CompetitionEvent Branding & Publication
RootPlant-Based BeautyPackaging Design

A thoughtful designer 
with a whole lotta personality.



© Kathryn Sedlak 2026
Last Updated 2026


Everything on this site was ideated, designed, art directed,
built, written, and edited by me, every detail included.